Why isn't American Family Insurance as popular as other insurance companies similar to Allstate and Geico?

I see so many insurance company commercials for All state, Geico, Nation wide, state dairy farm but not so much for American Family Insurance. Any reason you think why?
Answers:
It's not so much an issue of popularity as it is size. Amfam is considered a "super regional" company. They write insurance surrounded by only 18 to 20 states. Both Geico and Allstate write insurance in 35+ states respectively. So it is natural to see/hear less commercials for amfam.
Maybe they spend their money paying claims instead of public relations? Not all carriers want non-stop phone call from tv ads. Some want certain clients that fit the profile of their wonderful client.


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